The Vietnam Pro Basketball League (VBA) is proud to announce a multi-year collaboration with Spot, an AI-powered Live Media Hub, to enhance live production, enable real-time content creation, deliver play-by-play video scouting for teams, and deepen fan engagement across the league.

A Shared Vision for Growth and Innovation

The collaboration reflects a shared commitment to innovation and content-driven growth. By joining forces, Spot and VBA aim to enhance the league’s digital presence and build a scalable media foundation that delivers long-term value. With this partnership, Spot becomes the official media technology partner of VBA across multiple seasons.

“We’re proud to partner with the VBA – Vietnam’s premier basketball league – to redefine what a media solution can be. With Spot, VBA can produce, stream, and create both on- and off-court content entirely in the cloud. Together with VBA, we’re transforming the media experience for the fans, and for basketball.”

— Jagger Hung, CEO of Spot.

Transforming Content Production with AI and the Cloud

Through Spot’s all-in-one cloud production platform, VBA gains access to a wide suite of AI tools including real-time highlight automation, ball-tracking editing, and play-by-play tagging. But beyond automation, Spot also brings advanced cloud-based production capabilities that allow the league to generate new content formats—faster and easier than ever.

With just a smartphone, Spot enables mobile capture of multi-angle content that can be edited, streamed, and published entirely from a laptop—no complex hardware needed. This has allowed VBA to reach fans not only from social media, but also to the fans craving for unique live game angles, opening up new creative opportunities for live and behind-the-scenes content.

Content Production Beyond Marketing

Besides marketing, Spot serves as an AI-powered Live Media Hub that supports the entire content lifecycle. The platform not only streamlines video workflows for the league’s media operations, but also provides play-by-play video scouting tools that VBA teams can use to analyze games, develop talent, and grow with cutting-edge AI-driven media technology. This collaboration aims to bring both creative and competitive advantages to VBA’s ecosystem.

 

“Partnering with Spot enables us to elevate how we connect with our fans and showcase the heart of Vietnamese basketball. Their AI-powered platform not only streamlines production but also gives our teams new tools for storytelling, scouting, and engaging with our community in real time.”

— Sa Tran, CEO of VBA